Semester Three

Different readers react differently to the same setting of type. Emotions and moods lie at the root of human communication. Typography that is persuasive is guided by long established conventions or present-day tests for novel ways of designing with type. This course, a continuation of DMC 254 Typography, provides students with skills for handling different readership, large volumes of text, and also for determining type specification for special interest groups: children, the aged, and so on.