Teacher: Admin User

Globally, branding for individuals, groups, corporations and “ideas” has produced numerous cultural icons. This course teaches students in the Digital Media programme how logos, symbols and trademarks elicit shared meanings over time, assist in visual communication for different clients, and often permanently alter our villages, towns and cities.

Teacher: Admin User

In the mid-1400s, printing fostered the development of commercial art. Print design has for centuries been at the forefront of information dissemination. Many items, ephemera and books, are still printed on paper and other substrates. Increasingly digital printing equipment, able to print on all surfaces, have taken over from traditional printing machinery. This course is designed to teach students the rudiments of industrial best practices in planning and executing print and packaging label designs.

Teacher: Admin User

Different readers react differently to the same setting of type. Emotions and moods lie at the root of human communication. Typography that is persuasive is guided by long established conventions or present-day tests for novel ways of designing with type. This course, a continuation of DMC 254 Typography, provides students with skills for handling different readership, large volumes of text, and also for determining type specification for special interest groups: children, the aged, and so on.

Teacher: Admin User

Photography is integral to Visual Communication. Photographers use the basic tools of photography – cameras, lenses, lights and graphics applications software – to create images. The camera of choice for Visual Communication is the DSLR (Digital Single-Lens Reflex) camera which combines the traditional optics and mechanisms of a single-lens reflex camera with digital imaging sensors. The technology in the DSLR has advanced spectacularly in recent years rivalling the clarity of silver halide coated film and photos printed on bromide paper. This course gives students basic skills in DSLR photography so they have demonstrable practical skills to undertake field or studio assignments of varying difficulty.

Teacher: Admin User

Print production has evolved over the last 700 years. Now, printing instructions can be customised in real-time using the internet and conference calls. Students must be abreast with these emerging technological advancements. This course 58 instils knowledge and understanding for mass production. Students are taught to apply their knowledge to source for the optimum output from print-houses.

Teacher: Admin User

The course offers opportunity for industry practitioners to present thought provoking insights to students and for discussions to ensue. Emphasis is placed on explaining Visual Communication as an industry. Next, the course launches a realistic view on how real-time events in industry occur and offer lessons to practitioners.

Teacher: Admin User

This course is designed to build the entrepreneurial, managing and marketing competence of students with focus on effectively enhancing the skill and attitudes of managing and operating a business.