Semester Three

Globally, branding for individuals, groups, corporations and “ideas” has produced numerous cultural icons. This course teaches students in the Digital Media programme how logos, symbols and trademarks elicit shared meanings over time, assist in visual communication for different clients, and often permanently alter our villages, towns and cities.

Semester Three

In the mid-1400s, printing fostered the development of commercial art. Print design has for centuries been at the forefront of information dissemination. Many items, ephemera and books, are still printed on paper and other substrates. Increasingly digital printing equipment, able to print on all surfaces, have taken over from traditional printing machinery. This course is designed to teach students the rudiments of industrial best practices in planning and executing print and packaging label designs.

Semester Three

Different readers react differently to the same setting of type. Emotions and moods lie at the root of human communication. Typography that is persuasive is guided by long established conventions or present-day tests for novel ways of designing with type. This course, a continuation of DMC 254 Typography, provides students with skills for handling different readership, large volumes of text, and also for determining type specification for special interest groups: children, the aged, and so on.

Semester Three

This course gives students basic skills in DSLR photography so they have demonstrable practical skills to undertake field or studio assignments of varying difficulty.

Lecturer: Robert Buchag

This course 58 instils knowledge and understanding for mass production. Students are taught to apply their knowledge to source for the optimum output from print-houses.