Lecturer: William Daitey

This course seeks to explain why a designer's chance of developing a successful product depends on a good understanding of the sensual or visual quality of a form that disarms or delights the observer. Students will be made aware of the importance of ensuring that good design is people-centered and improves lives on many levels, in order to maintain its value. Students will be provided with the needed information to appreciate the importance of how technology and design go together and the need to integrate user entered design and the "functional, emotional, and social utilities into the creation of goods and services and strategies which consequently increase economic value".