Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
- Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an
- unknown printer took a galley of type and scrambled it to make a type specimen book.
- It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
- Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an
- unknown printer took a galley of type and scrambled it to make a type specimen book.
- It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
- Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
- when an unknown printer took a galley of type and scrambled it to make a type specimen book.
- It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lessons will be delivered through Lectures, Videos, PowerPoint Presentations,
and Q & A Sessions
- Reas, C. & Fry, B. (2014). Processing: A Programming Handbook for Visual
Designers, Second Edition. The MIT Press.
- McGrath, M. (2015). Coding for Beginners in Easy Steps. Easy Steps
Limited.
- Wang, W. & Wang W. (1999). Beginning Programming for Dummies. For
Dummies.
- Perry, G. (1994). Absolute Beginner’s Guide to C. Sams Publishing.
- Leborg, C. (2006). Visual Grammar (Design Briefs). Princeton Arch. Press.
- Handa, C. (2004). Visual Rhetoric in a Digital World. Bedford/St Martin’s.
- Dainton, M. & Zelley, E.D. (2018). Applying Communication Theory for
Professional Life: A Practical Introduction (4th Ed.). Sage Publications.
