Teacher: Admin User

Truth is, there is much more to be learnt about storytelling and the writing process, from writing words designed to sell or inspire action. This course enables students to study techniques that ensure they understand the importance of every single word they use, as they get inside their readers’ heads, while mastering the art of working within deadlines.

Teacher: Admin User

As students draw close to the world of work, it is beneficial that they work in real time and deal with the changing nature of professional work. This course facilitates considerable interaction between students and industry professionals in advertising from account execs and art directors to media buyers. Lessons will be conducted using Skype or other video-conferencing systems. Arrangements will be made so industry professionals can suggest assignments and relay feedback to ACDT lecture rooms in real time.

Teacher: Admin User

This is an introductory course to video production. As an emerging medium, Video Production is fast becoming an important and cost-effective way of reaching audiences. It is simply the production of videos from conception to the final product. It is generally handled on a small scale ranging from a team of a few individuals to a single person who does everything from shooting of the video to setting and editing. Here the primary tool is the digital camera or camcorder.

Teacher: Admin User

The course further develops animation skills introducing them to basic 3D Animation. Students work in groups to produce creative 30-second to 120- second 3D animation using Cinema 4D as projects in advertising or as instructional technology showpieces.

Teacher: Admin User

Digital audio recordings have become integral to modern day communication. On no other continent are sounds so diverse and compelling. Africa is a sound reservoir. The power of visuals supported by audio cannot be understated. It feeds trillions of dollars of businesses around the world: from movies to smartphones. Sound itself is an evolving landscape. Digital sound recording has expanded possibilities for sound design, recording and broadcast. This course in sound production taps into this rich vein of creative possibilities. Students are inspired to understand the dynamics of visuals supported by natural or manmade sounds.

Teacher: Admin User

Motion graphics create the illusion of motion or rotation, and are combined with audio in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual-powered technology. The course equips students with skills to communicate concepts or messages using motion graphics.

Teacher: Admin User

Research is a very vital component of every academic endeavor. Against this background, the department developed this course to offer students the understanding and application of the basic concepts of research as well as its methodologies. It will also introduce students to formal research and the research process in education for them to identify appropriate Digital Media and Communication Design related research topics for their final year project work.