Semester Five

This course sequences lessons in the proper approach to creating Book and Magazine Design. It is an exploration of the complex planning and organising that goes into book and magazine design. Magazines, though less formal, often have niche markets and therefore, this course highlights the importance of studying readership surveys and learning the idiosyncratic preferences for different types of readers.

Semester Five

Advertising campaigns depend on partnerships and collaboration. Graphic designers, Art Directors, Copywriters and Account Executives select and structure the sound, look and ‘feel’ of an advert. It is the responsibility of the Graphic designer or Visual Communicator to set a style – the manner in which a thought or image is expressed. They do this by choosing suitable artistic elements and synthesising them.

Lecturer: Bright Senanu Agbosu

The rapid growth in communications, High Definition 4K and UHDTV, the internet and mobile technologies has created a demand for graduates with broad technical skills, specifically in operational areas, systems design, broadcast engineering and networked media technology. This course will enable students to learn the basic theory behind video, audio, IT and IP practices which lay the foundation for a variety of technical industries including broadcast and cinema, radio, TV and internet-delivered media.

Lecturer: Samuel Wellington

Animation – cartoons, dancing puppets, and demonstrations by which inanimate objects come to life – can effectively communicate difficult messages or reach special markets such as children. This course is a basic introduction to animation 84 and seeks to offer basic skills in creating visual narratives through animation.

Lecturer: Bright Senanu Agbosu

This course provides students with a comprehensive understanding of copywriting and its importance in various contexts, including advertising and scriptwriting for film and television. Through hands-on practice, students will learn techniques for crafting persuasive and engaging content that motivates action and resonates with target audiences.

Teacher: Isaac Ofori Nyarko

This is an introductory course to video production. As an emerging medium, Video Production is fast becoming an important and cost-effective way of reaching audiences. It is simply the production of videos from conception to the final product. It is generally handled on a small scale ranging from a team of a few individuals to a single person who does everything from shooting of the video to setting and editing. Here the primary tool is the digital camera or camcorder.

Semester Five

Motion graphics create the illusion of motion or rotation, and are combined with audio in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual-powered technology. The course equips students with skills to communicate concepts or messages using motion graphics.

Semester Five

This course is designed to build the entrepreneurial, managing and marketing competence of students with focus on effectively enhancing the skill and attitudes of managing and operating a business.

Semester Five

The course offers opportunity for industry practitioners to present thought provoking insights to students and for discussions to ensue. Emphasis is placed on explaining Visual Communication as an industry. Next, the course launches a realistic view on how real-time events in industry occur and offer lessons to practitioners.