6 Courses
The first of two Practical Training referrals, students register this course for work
already completed during the Long Vacation. Students are given two weeks upon
resumption of academic work to submit a report on their internship activities.
This industrial attachment programme exposes students directly to standards
and expectations of employers and clients.
This course sequences lessons in the proper approach to creating Book and
Magazine Design. It is an exploration of the complex planning and organising
that goes into book and magazine design. Magazines, though less formal, often
have niche markets and therefore, this course highlights the importance of
studying readership surveys and learning the idiosyncratic preferences for
different types of readers.
Advertising campaigns depend on partnerships and collaboration. Graphic
designers, Art Directors, Copywriters and Account Executives select and
structure the sound, look and ‘feel’ of an advert. It is the responsibility of the
Graphic designer or Visual Communicator to set a style – the manner in which a
thought or image is expressed. They do this by choosing suitable artistic
elements and synthesising them.
The rapid growth in communications, High Definition 4K and UHDTV, the
internet and mobile technologies has created a demand for graduates with
broad technical skills, specifically in operational areas, systems design, broadcast
engineering and networked media technology. This course will enable students
to learn the basic theory behind video, audio, IT and IP practices which lay the
foundation for a variety of technical industries including broadcast and cinema,
radio, TV and internet-delivered media.
Animation – cartoons, dancing puppets, and demonstrations by which inanimate
objects come to life – can effectively communicate difficult messages or reach
special markets such as children. This course is a basic introduction to animation
84
and seeks to offer basic skills in creating visual narratives through animation.
Business Management is simply the management of a business and includes all
aspects of overseeing and supervising business operations. Sustaining the
business entails making sure resources are allocated to accomplish desired goods
and objectives efficiently and effectively.