The aim of the course is to equip students with practical hands-on
knowledge and skills in a large or small-scale enterprise within the digital
media industry. Students shall be placed in areas suitable for apprenticeship
as trainees from an academic training institute.
The course exposes students to branding and identity design, ensuring they
appreciate client needs and the entire spectrum of items and services that
require visual identity. Consistency and standardisation in presentation and
production values are particularly highlighted.
- Lecturer: Selasi Ahiabu
High-end or prestige printing jobs are increasingly commonplace. Continental
free-trade is imminent. Print production quality could increase revenue coming
into Ghana. This course trains students to develop professional skills in big
budget and high-profile business requirements. It focuses on attaining high
production standards and exemplary communication.
The commercial explosion of the internet occurred in the 1990s. When the first
commercially available web browser software that accommodated graphics
(Netscape Navigator) was released in 1994 the internet drew more public
attention. The lucrative potential of the internet has indeed revolutionised global
communication. The advertising potential of the internet has spawned a web design and development service mostly provided by graphic designers as well as
other IT specialists. Students are introduced to web design and development.
- Lecturer: Bright Senanu Agbosu
This course is designed to guide students to produce images
that meet technically demanding specifications laid out by art directors or
clients. The primary tool is still the DSLR camera.
- Teacher: Samuel Wellington
The offset press is the most cost-effective way of producing large volumes of
printed materials, while the digital press is more commonly used for smaller
volume and lower production cost. The course seeks to give students advanced
skills in estimation of production costs and production management for both
offset and digital printing.