Teacher: Admin User

The course exposes students to branding and identity design, ensuring they appreciate client needs and the entire spectrum of items and services that require visual identity. Consistency and standardisation in presentation and production values are particularly highlighted.

Teacher: Admin User

High-end or prestige printing jobs are increasingly commonplace. Continental free-trade is imminent. Print production quality could increase revenue coming into Ghana. This course trains students to develop professional skills in big budget and high-profile business requirements. It focuses on attaining high production standards and exemplary communication.

Teacher: Admin User

The commercial explosion of the internet occurred in the 1990s. When the first commercially available web browser software that accommodated graphics (Netscape Navigator) was released in 1994 the internet drew more public attention. The lucrative potential of the internet has indeed revolutionised global communication. The advertising potential of the internet has spawned a web design and development service mostly provided by graphic designers as well as other IT specialists. Students are introduced to web design and development.

Teacher: Admin User

Advertising and marketing constantly require imagery to propel their persuasive messages. Africa lags behind the world in the total amount of imagery available as stock imagery. This course is designed to guide students to produce images that meet technically demanding specifications laid out by art directors or clients. The primary tool is still the DSLR camera.

Teacher: Admin User

The offset press is the most cost-effective way of producing large volumes of printed materials, while the digital press is more commonly used for smaller volume and lower production cost. The course seeks to give students advanced skills in estimation of production costs and production management for both offset and digital printing.